It began with a spark—an inspired moment that ignited a dream and a desire to revolutionize retail. This wasn’t just a dream but a vision ready to change the core of the industry.

Imagining a dynamic, innovative, and customer-centric retail landscape in Pakistan, a former C-suite executive decided to become a catalyst for change. Driven by passion, expertise, and determination, he set out to challenge the status quo.

Pakistan’s retail sector faces stark realities: no formal business schools teach retail management, and there is virtually no investment in staff development. Our mission is to transform the retail landscape by addressing these gaps.

Join us on this transformative journey where possibilities are boundless and potential is limitless. Let’s reshape the future of retail together.